“The Personal Touch For The European Player”
2 minutos de lectura
(Malta).- Data harnessing and assimilation is one of the key elements to provide players with a unique and tailored user experience, mitigate churn risks, and be in a position to retain your existing fold of players especially in the saturated European market. This is what BtoBet discusses in its latest Industry Report “The Personal Touch for The European Player”, as the leading iGaming technology provider analyses the increasing challenges that operators are facing to compete and succeed in this highly competitive industry.
The Report states that due to the current state of the European market and the costly nature of player acquisition, operators have been shifting their focus more and more on retaining their current fold of players, with retention having evolved into a specialised approach that includes segmentation, automation and most importantly personalisation.
The company states that operators ought to have at their disposal the required technological tools to provide their players with a truly customizable user experience that increases their engagement, maximises the overall player lifecycle, whilst decreasing the churn rate, thus resulting in the increase of long-term players.
Amongst other aspects the Industry Report analyses that to be in a position to offer a customizable user experience on a micro-level, operators need to have at their disposal: a strong product that is able to adapt to their customers’ needs, also from a geo-localization perspective thus allowing for adjustments on an individual basis; a true understanding of the whole customer lifecycle to manage their gameplay responsibly; and a fast and simple user interface that can really adapt to the user’s intent, resulting in a focalized, simplified and harmonized access to his preferred content from the myriad of offerings available at any given moment.
Download “The Personal Touch for The European Player” to get a better insight how you could make better use of the data generated from customer activity, and put the player at the heart of the whole UX process. BtoBet will be attending the iGB Live! event that will take place in Amsterdam from the 16th until the 19th July. Operators who would like to assess how they can further tailor their players’ betting experience can schedule a meeting with our team of experts by sending an email on sales@btobet.com.
Categoría:Sportsbook
Tags: betting software, btobet, Sports Betting, Sportsbook ,
País: Malta
Event
GAT EXPO CARTAGENA DE INDIAS 2024
09 de April 2024
Gaming Overview in Peru at GAT Expo: challenges and opportunities in times of change
(Cartagena de Indias, SoloAzar Exclusive) - "Gaming market in Peru, physical casinos and the impact of online gaming regulation" was the main topic of the Peru Panel, during the Conferences organised at the GAT EXPO, held in Colombia, on 9, 10 and 11 April. In this session, experts in regulation, operations and compliance explored the trajectory of the gaming industry in that country, analysing its transformation over time.
Thursday 02 May 2024 / 12:00
AI: The new ace in the hole for the games of chance industry
(Cartagena, Exclusive SoloAzar).- One of the conferences held within the recent GAT EXPO, brings to the table a topic that is on everyone's lips: Artificial Intelligence (AI). This year, the panel entitled “Artificial Intelligence in the Entertainment Industry” was held with the presence of prominent experts from Latin America.
Tuesday 30 Apr 2024 / 12:00
Why to invest in Paraguay?
(Cartagena de Indias, Exclusive SoloAzar) - During the conferences organised at the GAT EXPO 2024 fair, Dr. Carlos Augusto Liseras Osorio, president of the National Gaming Commission, (CONAJZAR, in its original) asked this tacit question, to highlight the advantages and benefits of investing in the Republic of Paraguay, and also notifying the audience about the upcoming tenders for 7 land-based casinos in that country.
Monday 29 Apr 2024 / 12:00
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